Sony XBR-X800E Series Bravia Review

Models: XBR-49X800E, XBR-43X800E


"The HDR enhancements are great if you can nab some HDR content to watch on it.""

The new XBR-X900E model from Sony has a few minor picture quality downgrades from the XBR- X930E above it in Sony's 2017/2018 lineup. It has a different yet new processor included the 4K HDR X1 engine, which has been redesigned with upgrading content to look more like HDR content in mind. Video signal processing is a particular strength of Sony and has been for years. It has full array local dimming, one of the best features an LED/LCD TV can have when done right (which the X900E does). The last new feature I'll mention here is the X-tended Dynamic Range Pro 5X, which is a contrast enhancement booster mechanism, and not one of my favorite features, due the fact that it usually makes little difference to the viewer and can add flicker to the picture. All three of these features are slightly scaled down compared to the X930E, but are still very robust.

Other features included are a Triluminous display, widened color gamut for HDR, Motionflow XR technology, and 4K X-reality Pro, are all good technologies left over from last year.

How does the Sony X900E compare with an LG or Sony 4K OLED TV? We love OLED technology, so for a 4K UHD signal we give a strong edge to the LG OLED. But we believe Sony has the best processing and outer panel of the 4K TVs, so for 1080p and lower signals we believe this TV outperforms the LG 4K OLED.

Picture Quality/Contrast/Black Level

Rating: 84/100

The biggest downgrade from the X900E and X930E in the Sony lineup above are that the X800E has no full array backlighting and instead is edge lit. Full array backlighting is one of the best (and most expensive when done right) feature differences when comparing one LED-LCD TV to another but is not cost effective nor necessary in a 43” or 49” TV. A good full array backlit picture can produce more contrast in critical areas of the screen and also help with side angle viewing quality due to increased brightness. The downgrade from the X850E is that the X800E does not have the picture processing engine 4K HDR Processor X1 introduced this year. It's a big feature, but does not make as big a difference in the smaller screen size. We loved this TV last year for its exceptional picture/price combination along with good solid features and value. The same applies this year with the X800E. The X Reality Pro smoother does a great job of cleaning up and upgrading lower end picture signals.

Contrast is not a strong point of the X800E. It's very difficult for edge lit LCD TVs to display great contrast. In a dark room situation with movies this TV will not be the videophile's choice. We measure contrast around 1500:1, not bad for sure, but not in the upper echelon of TVs these days, especially with OLED TVs near perfect black levels. Of course the issue with contrast in edge lit LCD TVs is always black level. The TV can get bright enough, but the black levels cant get deep enough. That said, brightness is certainly not of the quality of the 900E or 930E in the series above due to their full array backlighting.


Realistic color rendition is a staple of the high end Sony TVs. Colors are not over-saturated while grayscale uniformity looks good to the eye, yielding a smooth picture. We rarely see an LED back lit TV with such even back light uniformity especially of the side lit variety – no clouding in blacks and no dark shadows in a mid-tone gray screen. Light flow-through is not as vibrant as some TVs but this depends more on content quality. By measurement, the uniformity suffers some in the corners and on the sides of the panel.

Triluminous Display

This wide-gamut color technology has been fantastic for Sony for a couple years. It produces much more realism and true-to-life color renditions than most of Sony's competitors, and in general takes less calibration effort to obtain an enjoyable picture setup. Colors are not over-juiced as they are with some, but they still have plenty of pop and are beautiful.

Side Angle Viewing

One of the best performances we've seen in this area for a mid-priced 4K TV although this is still a weakness of all LED-backlit LCD TVs. The IPS panel included in the x800E is built for better side angle viewing, making this a good game day TV. Color saturation and contrast begin degrading at around 15 degrees, they do not degrade noticeably until around 20 degrees off center. The screen is semi-matte and does a good job of not reflecting in room light. I like this screen and TV better at night in a low light room due to it not having as much light-flow from the LED backlights (as some other brands).

Picture Modes

If you don't have any time to make adjustments, try the Cinema Pro setting for nighttime viewing and the Cinema Home setting for daytime viewing.

  • Vivid – Completely blown out color and false picture
  • Standard - Also over-hyped unnatural color, contrast preset to 100, too much blue in neutral color temp preset.
  • Custom – This preferred mode gets you close to D65 and what we typically recommend for settings. Software related features under Clarity sub settings like: Reality Creation, Random noise reduction, and Digital noise reduction are all off under factory set. Under Motion the Film Mode (Cinemotion) is set to off.
  • Cinema Pro – This is a very nice setting for a low light or dark room – especially for movies.
  • Cinema Home- The increase in on-screen picture light is from the higher Gamma setting and moderately from the Live Color setting being in High. This is a good bright room and all purpose setting even for sports.
  • Sports- We did not like this settings for sports nor anything else. It created lots of conflict and unwelcome additions on the screen, over-hyped color, motion artifacts, and even some strobing effects. The Film Mode is set to High so you get the soap opera effect unless you adjust it down.
  • Animation– Did not test, but we can only assume animated movies look good on it.

(For HDMI inputs there are also Photo-Vivid, Photo-Standard, Photo-Custom, Game, Graphics) Of course, the Game mode is the preferred setting for gaming to cut down on input lag.

Features Rating 93/100


Sony does not seem smitten by the curved screen craze from Samsung. I agree with them. What's the point? Sony's design elements are simple and straightforward with the 2016/2017 selections with a very thin quarter inch frame and 2” or so depth on the X800E series. The frame is made of aluminum and has a nice high end look to it. It's basically the same matte black finish frame that looked good last year.

Smart TV/Android TV Operating System Features

The X800E has the newest Google Android TV ops system 6.0. Android TV featured Apps include Netflix, Hulu, Amazon Instant, Vudu, Pandora, iHeartRadio, Crackle and SiriusXM, and around 30 small insignificant Apps. Add HBO NOW, EPIX, Starz Play, Fusion, Pluto TV and a few more to the assortment this year. At first it looks like a limited selection until you delve into the Google Play Music, Games, Movies and TV options. Then lots more content opens up. What we really like is the operation speed combined with excellent video and sound quality of the Android/Google Play section of the Smart TV offerings. This is differentiated from the competition. The voice search function on the touchpad remote works exceptionally well and fast with You Tube and Google Play options.

Google Cast allows you to show movies, pictures, and TV shows from your IOS or Android based smartphone or from a laptop. We think the best use of Google Play is gaming.

Touch Pad Remote / Android TV Search

The new jet black matte finish touch pad remote from Sony has a very nice fast responsive touch pad that definitely speeds across Smart TV Apps and also speeds up search considerably when typing on the on-screen keypad. It's a swipe and click pad, not as good as the point and click remotes but an upgrade over a 5-way controller. The word recognition in the voice search function is extremely impressive and is very useful for web browsing. Even searching for peoples names in the You Tube App, the Android search picked up immediately. The voice search function is mostly useful for You Tube, and Google Play searches. The voice recognition search works even in a noisy room. The TVs response time on delivering results is fast and accurate.

The selection of apps on Android TV is impressive. Most of the services have good content to offer.

TV Menu and Smart TV Interface Navigation

The TV menu interface is clean looking (albeit confusing) and there are tons of preset picture options (7 not counting photo.) The Cinema Pro and Cinema Home settings are good right out of the box. But operation of the menu system is quirky and difficult and there are some mis-titled settings such as Brightness rather than Backlight. The processor also had a tough time handling commands given too quickly. The Smart TV layout is easily accessed by the Home button on the remote. This brings up all the Smart TV Apps and Google Play options.

Film/Cinemotion Mode – Keep it Low or Off to prevent Soap Opera Effect

The Film or Cinemotion (depending on software update) Picture Setting is located in the Picture Setting Adjustments menu, under Advanced Settings, under Clarity. The setting combined with the Motionflow setting has an impact on whether your picture is over-clarified by eliminating too much natural background blur. This creates the dreaded “Telenovela effect”. It's easy to prevent on the X800E. All you have to do is keep the Motionflow Smoothness setting at level 3 and Clearness setting at level 2 and tune the Film/Cinemotion setting to Off or Low. The feature only provides frame compensation to remove judder at the top two settings of Medium and High. All of that said, The Telenovela Effect is not nearly as pronounced and distracting in the X800E as with many TVs on the market such as the Samsung's.

Sound Quality – ClearAudio+ - Turn Off

The X800E comes preset with the ClearAudio+ feature set to on. There are too many unwanted side effects from this sound setting including a hollow echoing effect. We recommend immediately turning this feature Off. This is all we needed to adjust to get a respectable sound quality from the TV. Voices were clearly separated from background noise and music. Both are nicely defined for a good sound quality (for a TV). Volume capability is adequate but not the best tested. It takes a 50% volume setting to fill a large room.

Value Rating 84/100

The X800E series is a very good quality TV in a size range (43” and 49”) that has few quality options. If the TV is being used for viewing in a room with lots of light, you will be pleased with the performance even at side angles. Sony has a tendency to come out with higher prices on initial rollout of models and then reduce price as the year progresses so watch for that. So do not be discouraged if the X800E starts out at a little higher price than you want. It will likely come down. We expect the XBR-49X800E to sell for around $700.

Overall Rating 85/100

Quick Specs

  • 4K Ultra HD providing 4x the resolution of 1080p
  • 4K X-Reality Pro
  • Motionflow XR 240
  • 4K X-Reality PRO picture engine for best picture from any source
  • TRILUMINOS Display reproduces highly accurate color and clarity
  • HDR Compatible
  • 120Hz native rehresh rate
  • ClearAudio+ Digital Sound Processing (DSP)
  • Audio Power Output : 10W+10W
  • Speaker Configuration : 2ch, Full Range (30 x 80 mm) x 2
  • HDMI 2.0 means 4K content at 60p is possible
  • Future proofed with HEVC codec for support of future 4K content
  • Built-in Wi-Fi
  • Google Cast
  • Android TV 6.0
  • Dimensions


XBR-49X800E without stand 43 1/4 x 25 1/4 x 2 1/4"
XBR-49X800E with stand 43 1/4 x 27 1/4 x 10"

Robert Wiley Having reviewed and written about Television Technology for over 10 years, Wiley never tires of researching the newest qualitative trends related to the technology. Most people do not get excited about possibilities behind the latest video engine... Wiley does. Read more about Robert