TCL 32S305 Review 1080p Roku TV 2017

49S305, 43S305, 40S305, 28S305


by , Senior Editor

First a note about TCL, a manufacturer that few are familiar with in North America. This is a huge company with a $4B panel manufacturing facility in China. They also have a research facility in Silicon Valley and claim to be the third largest manufacturer of TVs in the world.


  • Roku Smart TV options
  • Roku Smart TV Interface operation
  • Price/Value
  • Black level and contrast are stronger than expected


  • Glare/Reflection from the TV screen
  • Remote is limited with no numbers for DirecTV or Cable
  • Lack of Depth from Matte-type milky screen finish/Flat Picture
  • Limited picture setting adjustments
  • Limited Brightness
  • Screen Uniformity (may see brighter and darker areas)
  • Side Angle Viewing
  • 3 HDMI inputs


  • Appearance/Design
Picture Quality on TCL S305
This shot from The BluRay of The Fifth Element shows just a bit of screen reflection

Picture Quality Rating: 78/100

I can’t honestly say that the picture quality on the 4K UHD version of the TCL Roku TV looks appreciably better than the 1080p version. Black levels and contrast surprised to the upside, while there is noticeable screen glare or reflection at times due to the panel not being extremely bright and also due to the TCL panel not having the highest end light absorption features. From side angles contrast and color saturation degrade worse than the average LED backlit LCD TV, but less than expected. This begins at around 15 degrees off-center. Motion blur is rarely visible, though judder (side to side jerky motion especially present when a camera pans slowly) is present due to the fact that there is no refresh rate smoothing features present in the TV. Even though TCL states that the TV is enhanced to 120Hz, it's actually a 60Hz native panel. Another exception to the specifications is that this is not the full array direct lit backlighting you should compare with top quality and brands. In this case, full array direct lit LED to LCD is just an economical way to produce the TV much like some of the very small inexpensive 32” models we've seen from other manufactures. This is evinced by screen uniformity that is weak especially in gray scale (mid tone colors) This means that you may see some clouding along the edges or corners when displaying a black or very dark screen. From our experience with LCD TVs, it may become more pronounced over time. With a gray or medium color screen you may see some darker shadows in various areas of the screen. When viewing our stock Fifth Element BluRay we noted some inaccuracy in colors with a red push causing flesh tones to look flushed. Greens are also difficult for the TV to produce accurately. On the positive side, I was impressed with the brightness produced.

All of that said, the picture is just a hair better than acceptably decent is the best way I can put it. It's certainly not bad and a bit better than we expected. You aren't spending a lot to get a superior panel or color performance on this TV. That's not its strong suit. For the price, the picture is actually very good.

Picture Quality on TCL 55US5800
This shot from The BluRay of The Fifth Element shows just a bit of screen reflection
"We were pleasantly surprised by the black level performance"

Picture Settings

The picture settings menu is very simple with not many options for fine tuning color. There are 5 preset picture modes. Preset Picture Mode Options include Sports, Normal, Vivid, Low Power, and Movie. The Movie mode is the most natural and accurate with color temp set to War.

You will want to immediately change the TV Brightness setting to Normal to Dark depending on the room light conditions.

It's also important to note that the Picture Size settings for Aspect Ratio are located in the Advanced Picture Settings Menu. Options are Normal, Auto, Direct, Stretch and Zoom. We found ourselves using the Zoom option several times to fill the screen.

Our Preferred Picture Settings (TV)

TV Brightness: Darker
Picture Mode: Movie
Backlight: 85
Brightness: 54
Contrast: 90
Sharpness: 5
Color: 52
Tint: 0
Color Temp: Warm
Picture Size: Auto

Features Rating: 81/100


Gaming Picture Note: For Gaming set TV Brightness to Brighter, set to Game Mode On, and dial back the backlight, brightness and contrast and set color temp to Normal or Cool. Input lag is higher than most TVs on the market at around 30ms, but this level should make the S305 perfectly fine to use for gaming.

TCL S305

Smart TV Features

Roku is an excellent Smart TV platform, by most accounts the best in the market. I've used them for years and am on my second Roku (3) box, so their platform contained in a TV is always welcome. When you stop to think about it a second, the Roku 3 or Roku Premier Box would cost you $75, and you get the same performance with this TV, so it's a great savings to have such a usable streaming system – a great option for cord cutters, especially with the new Sling TV option.

After initial setup, the home screen appears with the big App boxes, with the easy and spectacular search function, the Channel store and the Settings.

The selection of Roku Apps is the best in the market with around 1800. Many are useless, but all the best Apps are included like: Netflix, Hulu Plus, Amazon Instant, HBO Go, Vudu, Crackle, M-Go, Redbox Instant, TWC. Notably, HBO Go, Showtime Anytime, Rdio, and NFL Now are absent from most other TV manufacturers Smart TV suites.

Roku's search function is also the best of any Smart TV. One advantage here is that you can compare prices of movies and shows before deciding which to purchase from. At times, a show or movie may be free by one provider such as Amazon Instant with a Prime membership, and costly on another such as Hulu.

"The headphone jack on the Roku remote is super useful"

Remote Control

The TCL Roku Remote is really a Roku manufactured remote. Roku is good at operation, and I like the speed with which the small simple remote controls everything. We were pleased to find the headphone jack on the Roku remote. The audio/volume buttons are located on the right side of the remote. It's easy to accidentally press the mute button. The picture and other menu settings are accessed from the asterisk wheel button. Conveniently, there are buttons for Netflix, Amazon instant, Mgo, and rdio on the remote face. There are free Apps for iOS and Android smart phones that even contain a voice controlled search. I did not try the voice search nor the smart phone App. But just know that it's an option. I like the simple Roku remote.

TCL S305 Roku Remote

WiFi Built In

Lastly, the dual band wifi did a very nice job receiving the signal even from 40 feet.

Sound Quality

Audio quality is generally poor with thin and tinny being two unwelcome traits, while there is little bass.


The depth is standard at 3 inches and it's really not a bad looking TV. The plastic silver feet are rather wide so it will need a wide table to sit on. The feet look better than they feel. The new black frame is only .75 inches in width.

Value Rating: 94/100

32S305 – At $169 the best deal in the market. Nobody can touch it.

40S305 – At $269 still a great deal, but I start asking for a bit more picture quality at 40” and up.

43S305 – At $299 same comment as the 40”, but great for that extra bedroom. At this price buy three

49S305 – At $359 same as above.

Overall Rating 84/100

Quick Specs

  • Resolution – 1080p for 40”, 43”, and 49” and 720p for the 32”, and 28” models
  • Native Refresh Rate: 60Hz
  • Web Browser
  • Roku TV
  • Wifi Built In
  • Game Mode: Yes
  • Inputs: 3 HDMI 2.0 with HDCP 2.2 (one with HDMI ARC)
  • 1 USB
  • Speakers: 8W X 2
  • Dimensions:
    • 43” 35.9 x 22.3 x 7.96 D with stand, 38.3" x 22.2" x 2.9" without stand

Robert Wiley Having reviewed and written about Television Technology for over 10 years, Wiley never tires of researching the newest qualitative trends related to the technology. Most people do not get excited about possibilities behind the latest video engine...Wiley does. Read more about Robert