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Sony KDL-46EX720 Review Page 2

Value Rating: 8/10

The Sony KDL-46EX720 produces lots of interesting questions regarding value. Certainly the $1349 price tag is reasonable for a 3D Compatible TV with 240Hz rate, a good Internet Suite, and exceptional good looks. The 3D glasses are not included, nor would we expect they would be for that price. The 3D Starter kit from Sony which includes 2 sets of active shutter glasses, an unneeded 3D transmitter, and the 3D of Alice in Wonderland costs around $399. And dont forget the 3D Blu Ray player which will run you another $179. Even if you choose to forgo 3D for the time being, this TV future proofs you for it. I like that option at this price. The picture quality leaves something to be desired in both HD and Standard definition. That said, this is not Sony's premium TV with the highest end processing and picture quality performance. Sound performance also disappointed. Competition is from Samsung's UN46D6400 and UN46D6500 as well as upcoming LG and Sharp models yet to arrive.

Overall Rating: 7.8/10

Calibration Notes: EX720 was easy to calibrate to near D6500K. White balance controls included RGB bias and gain control. Gamma tracking was excellent and one of the best tested. We give this TV a 7/10 in Calibration scoring.

Notable Picture Settings:

Picture Mode: Custom
Backlight: 7
Picture (Contrast): 91
Color Temp: Warm 1
Color: 55
Sharpness: 20

Advanced Settings

Noise Reduction: Off
MPEG Noise Reduction: Off
Motionflow: Off
Cinemotion: Off

Processor Testing: The EX720 series didnt fare much better than the previous EX700 series. The TV scored average to poor results with with Standard Definition testing and Average results with HD Test signals. This testing always shows up in programming in one way or another as our processor testing reflects how well the picture processes out motion artifacts, jaggies, false contouring, moire' patterns and the like. We give this TV a 5/10 rating in processor testing.

HQV Video Board Processing Tests

With 480i Input

Jaggies 1: Average results
Jaggies 2: Average results
Jaggies Flag Motion Test: Good result

Film Detail Test Race Car/Stadium Seating: Poor result. There is notable moire' pattern and visible jerky judder and motion lag

Film based Pulldown tests (applicable to DVDs)
Cadence 2-2 30fps: Average to Poor result
Cadence 3-2 24fps: Average to Poor result

With 1080p Input

Jaggies 1: Good
Jaggies 2: Good

Video Resolution Loss Test: Excellent
Film Resolution Loss Test: Average to Good

HD Background: Average to Good
Stadium Seating Test with Moire: Average to Good


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