Sony XBR-75X940C Bravia Review (XBR75X940C)

75 Inch, 4K UHD Smart TV 3D

by , Senior Editor

"We believe Sony has the best processing and outer panel of the 4K TVs."

We were able to view this model alongside the X850B and X950B from last year. The improvements are obvious. Superb up-scaling and conversion of standard definition, HD, DVD, and BluRay incoming content is the objective of Sony with these TVs and rightfully so. Rather than focus on making TVs that will only look great with 4K UHD content, Sony's up-conversion technology is creating a 4K-like picture with normal everyday resolution signals. This is a great strategy and Sony is able to show off their superior processing. The X940C model combines this picture quality with superior side-mounted speakers for those that do not mind the extra width and the fact that you do not get the “floating” thin design aesthetics from the side.

Sony XBR-75X940C
Excellent color, contrast, and light flow through are seen in this shot

The X940C has it all in terms of picture features, Extended Dynamic Range, X1 Processor, and X-Reality Pro up-scaling algorithm, and widened color gamut Triluminous Display technology. All this combines for a fantastic picture.

How does the Sony X940C compare with an LG 4K OLED TV? We love OLED technology, so for a 4K UHD signal we give the edge to the LG OLED. But we believe Sony has the best processing and outer panel of the 4K TVs, so for 1080p and lower signals we believe this TV outperforms the LG 4K OLED.

Picture Quality Rating: 94/100

Triluminous Display – Color Rendition - Contrast


Sony XBR-75X940C
Color and clarity take the center stage in this still. Picture depth can also be seen here

This wide-gamut color technology has been fantastic for Sony for a couple years. It produces much more realism and true-to-life color renditions than most of Sony's competitors, and in general takes less calibration effort to obtain a proper picture solution. The X-tended Dynamic Range contrast enhancement technology works well with the Triluminous display to provide incredible light flow through colors and enhance areas of the on-screen picture which are lit by windows or lighting. This all adds up to a more 3-dimensional picture quality even with HD signals. This is what we want. The colors are not over saturated as they are with some, but they still have plenty of pop and are beautiful. The outer panel on the X940C is what really sets it apart from the lower 4K Sony's. It's also what adds so much to the cost. It creates the depth, richness, and vibrant colors and contrast that make this TV so desirable.

Up-Conversion of HD to 4K

Up-scaling and conversion is the most important aspect of any 4K UHD TV for 2015/2016 due to the dearth of 4K content, and Sony is the best at it in my view. The reasons are the excellent combination of the 4K X-Reality PRO up-scaling Algorithm technology used with the new 4K Processor X1 engine. On the X940C panel a good HD signal just looks incredible. The predecessor X950B was our highest rated TV picture quality last year and the X940C just improves upon that excellent performance. The picture is noticeably cleaner and clearer with up-scaled and converted HD programming and that's what really matters. Otherwise, why buy a 4K TV? There's not enough content to justify it. The new picture is astoundingly good with bright clean vibrant colors and crisp image edges without being over-enhanced.

Side Angle Viewing

The old Achilles heal of LED backlit TVs cannot be fully remedied, even with an outer panel this absorbent. There is still contrast and color loss at side angles, but much less than 95% of LED lit TVs out there.

Sony XBR-75X940C
The X940C can really produce fantastic detail when it comes to 4K content

2D to 3D Conversion – A Feature Worth Trying Finally

As with most processing conversions Sony engages in, this one is also very good. Which is good, because this is a feature we have long called not worth using on most TVs. It's content dependent of course, but try it with a BluRay and I think you will be surprised how good it is. The feature is accessed easily though a dedicated button on the non-touch pad remote control. It does create a more engaging image with more depth, especially for HD sports programming.

Features Rating: 90/100

Design/Appearance

Sony does not seem smitten by the curved screen craze from Samsung. I agree with them. What's the point? Sony's design elements are simple and straightforward but very attractive. The X940C has a very thin black ribbon inside the outer panel so there is no indention for the frame. We enjoy the superior side-mounted speakers, and for those that do not mind the extra width will too. Keep in mind the fact that you do not get the “floating” thin design aesthetics from the side.

Sony XBR-75X940C
The X940C side mounted speakers are seen here

Side Mounted Speakers – Sound Quality

Sony XBR-75X940C

Given the large side speakers I was surprised at how subdued the sound quality was initially, but Sony's emphasis on producing great sound quality with this TV has not been lost, as there is a great degree of separation between background and voice and it produces the best sound quality of any TV on the market fairly easily. The 2 tweeters and 2 woofers create a good range of sound that will do for just about any movie or sporting event. The woofers have a new magnetic fluid technology which allows for a more efficient yet high-fidelity sound quality. Compare the 65-90 watts of these speakers with the typical 20 you normally get on a TV and you can understand the jump in quality.

Remote Control

The new jet black matte finish touch pad remote from Sony has a very nice fast responsive touch pad that definitely speeds up scrolling somewhat across Smart TV Apps (over 100) and also speeds up search considerably when typing on the on-screen keypad.

Sony XBR-75X940C Touch Remote
Sony's touch pad remote (RMF-TX100U) is just the right size to fit in your hand comfortably. As with other touch pad remotes, a few more key buttons would be nice

But for this year if you're searching on the Smart TV platform we've never seen a better voice search system than the Android TV search function enabled on the Sony 4K TVs. The voice recognition search works flawlessly, even in a noisy room. The TVs response time on delivering results is fast and accurate. Give it a try. It's great for searching YouTube, and Google Play options.

The X940C also comes with a second standard remote conrol (RMT-TX100U).

Smart TV/Android TV Features

Sony has given up the Apps and Smart TV function to Google's Android TV for 2015. I think this is a smart move as Sony was never really the best at Smart TV. The voice search on Sony's Android TV works incredibly fast and well. It's great for searching YouTube and Google Apps and Games. But I wonder about The menu is full of Google Play options. You log in to your Google ID to access Apps, games, and content from Google Play. Among the various choices:

Google Cast allows you to show movies, pictures, and TV shows from your IOS or Android based smartphone or from a laptop. We suspect the best use of Google Play will be games.

Lastly, if you're not content with the choices, you can always connect a Roku box, which really has the best offerings anyway. Then you get both.

Sony XBR-75X940C Anrdroid TV
The selection of apps on Android TV is impressive. Most of the services have good content to offer

4K UHD Content

Sony XBR-75X940C
This shot shows excellent contrast and detail from Netflix 4K House of Cards

Sony is one of the primary producers of 4K UHD content with their Sony Studios as well as being the first maker of 4K UHD cameras. Sony claims their new 4K UHD lineup will enable access to over 1,300 4K movie titles, TV shows, and other video through their partnerships with Netlix, Video Unlimited, Ultraflix, and Amazon Instant. We'll see.

Value Rating: 78/100

We know that Sony has a lot of practice with 4K technology and it's going to be difficult to top the X940C in picture quality terms this year. The price tag of $7999 certainly causes a shock, but you get a the best 4K picture and sound technology TV in the market. There is really no equal comparison in the 75" size for this model as the Samsung JS series is not produced above 65".

Quick Specs

  • Screen Size (measured diagonally) :74.5"
  • Immersive 4K Ultra HD picture quality with four times the resolution and clarity of Full HD 1080p
  • X-tended Dynamic Range in combination with the Edge LED lighting delivers brilliant picture quality
  • 4K X-Reality PRO picture processing helps with upconversion
  • TRILUMINOS Display accurately reproduces color, clarity and detail
  • Motionflow XR 960
  • Wedge design allows space for the front-facing Magnetic Fluid speakers that produce a full range of sound
  • Audio Power Breakdown : 12.5W + 12.5W + 20W + 20W
  • Speaker Configuration : 2.2ch, Two way speaker [Tweeter(18 mm) x 2, Woofer(Magnetic Fluid Speaker, 80 mm) x 2] ;
  • Subwoofer(80mm)x2
  • Speaker Position : Side
  • ClearAudio+ Digital Sound Processing (DSP) with S-Force Front Surround
  • Optional subwoofer SWF-BR100 available
  • HDMI 2.0 and HEVC codec playback 4K content at 60p
  • Built-in Wi-Fi for Smart TV features
  • Screen Mirroring via NFC OneTouch Mirroring
  • MHL 3.0-enabled for mirroring second screens
  • Active 3D capable (2 pairs of glasses included)
  • 3 USB ports, 4 HDMI inputs
  • TV only: 76 x 39 1/8 x 4 3/8(2 3/8) in
  • TV with stand: 76 x 41(41 3/8) x 12 3/4 in

    Overall Rating: 87/100



    Robert Wiley Jack Burden joined the review staff of CEAG Inc. in May 2003 after finishing his graduate work at Harvard University. He has been reporting on consumer electronics and conducting product reviews for more than seven years... Read more about Jack

 



Bookmark and Share


Recommended TVs By Size

Vizio 32" 1080p TV
Now $239
with Smart TV!
Shop | Read Review

Sony 55" 4K TV
with 120Hz Refresh
Now $1200!
Shop | Read Review

TCL 48" TV
with 1080 resolution and Roku TV Now $329! from Amazon
Shop | Read Review

Samsung 49" TV
4K with Smart TVNow $879! from Amazon
Shop | Read Review

LG 60" TV
4K, Quantum Dot, Web OS3.0
Now $1297!
Shop | Read Review