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Sony Bravia KDL-40EX700 1080p 120Hz LED TV

Sony KDL-40EX700 Review

Model: KDL-40EX700 & KDL-40EX701
Description: 40" LED LCD TV
Resolution: 1920 X 1080
Reviewer: Robert Wiley
Spring/Summer 2010

Sony KDL40EX700 Review
This shot of Sean Young from the 480i version of The Blade Runner shows good detail in the "makers" interview room.

Sony has introduced the KDL-40EX700 as a good value proposition with lots of the most updated features that matter such as 120 Hz Motionflow, the new Bravia 3 engine (which did not test that well) and sleek good looks in just over 2" in depth. There were plenty of weaknesses that were uncovered during testing as well. At $1259 the price point on the KDL-40EX700 is an average value proposition when considering all the competition such as the competition hails from the Samsung UN40C6500, the LG 42LE5500, the Sharp LC-40LE820UN, the Toshiba 40G300U and let's not forget a plasma TV Panasonic VIERA TC-P42G25.


  • Slim 2" depth
  • Excellent Blacks
  • Clean detailed edges esp. with HD
  • Dark Shadow detail
  • Color accuracy
  • 120Hz feature
  • Complete Input selection
  • Internet options


  • Video processor testing
  • Off axis viewing contrast
  • LED backlighting inconsistency
  • Motion Lag, judder
  • Audio Quality and Volume
  • Remote Control not backlit

SONY KDL-40EX700 Features Review

The EX700 series contains the Bravia Engine 3, Bravia Sync technology, LED edge lighting, USB ports for photo, music, and video playback. It will also have an ambient sensor technoloy which allows for picture contrast dimming or brightening depending upon room light conditions. The LCD TVs in this series have edge lit LED backlighting for long life and improved blacks. The EX700 series features Sony's Motion Flow 120Hz refresh rate, in past reviews Sony has seemed to have a better handle on this feature than many other manufacturers. This unit promises some of Sony's best value for an LED backlit TV. It will not contain the new monolithic design present on some of the more premium models. The EX700 series does features internet access and Sony's Bravia Internet Video.

-Phil Conner


Sony KDL-52EX700 Review



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