LG 55LV3700 Review Page 2

Though the 55LV3700 LG does not have some of the upgrade features, 120Hz, 3D compatibility, or the Magic Wand remote, it does have the complete LG Internet Netcast suite, LED edge-lit lighting, and the benefits of solid side viewing angles. At a price of only $1699, we think it will be on our hot deal list from time to time. Competition comes from the Samsung UN55D6000, the Sharp LC-52LE830U, and the Toshiba 55SL412U and a host of plasma TVs.

Overall Rating: 7.75/10

Calibration: The LV3700 series has a expanded 10 point white balance control settings menu (or you can choose the 2 Point scale) as well as a complete gamut color management system adjustments. To dial the TV in perfectly follow the following settings:

HQV Processing (Chip set) Tests

With 480i Input

Jaggies 1: Good
Jaggies 2: Poor Result
Jaggies Flag Motion Test: Average

Noise Reduction: Poor
Film Detail Test Race Car in motion/Stadium Seating: Average. The LV5500 cleans up moire' patterns quickly. Good.

Pulldown Processing tests (Up Conversion from film based content i.e. DVDs)
Cadence 2-2 30fps: Good
Cadence 2-3-3-2: Very Good

With 1080p Input

Jaggies 1: Good result
Jaggies 2: Avg. to Good result

Video Resolution Loss Test: Average result
Film Resolution Loss Test: Average to Poor result. Strobing severe.

HD Background Noise: Average. Noisy with artifacts.
Stadium Seating Test with Moire: Blur present, moire' present. Poor result

Specifications

• Screen size: 55" (54.6" diagonal) / 1920 x 1080p LCD panel
• Aspect ratio: 16:9
• Progressive features: 24p Real Cinema (5:5/2:2 pulldown) / 3:2 pulldown / TruMotion 60Hz / 2ms response time
• Video inputs: 3 HDMI/HDCP (side) / 2 USB 2.0 (side) / 2 component video with audio / 2 composite video with audio (1 rear, 1 side) / 1 RF
• Other inputs: 1 RGB PC / 1 PC audio / 1 LAN / 1 RS-232c (control/service)
• Audio outputs: 1 optical / 1 headphone jack (side)
• Built-in speakers: MTS, SAP / 10W x 2 / 2 way, 4 system / Bass, treble, balance controls / Infinite Surround system
• Mounting options: VESA compliant (400mm x 400mm)
• Remote control: Standard
• 1080p source input: HDMI (1080p/1080i/720p) / Component (1080p/1080i/720p) / RGB (1080i/720pp)
• Picture Wizard II
• LG Smart TV
• Broadband: NetCast Entertainment Access (Yahoo, Netflix, Vudu, YouTube, Picasa) / Wi-Fi ready / ISFccc ready / DLNA certified
• Built-in tuner: ATSC / NTSC / Clear QAM
• ENERGY STAR rated
• LED backlighting
• Intelligent Sensor
• Smart Energy Saving
• Color temperature control: 3 models (warm/medium/cool)
• Wireless 1080p ready (WHDI) / Wi-Fi ready
• Convenience features: Auto tuning / Auto programming / Channel add, delete / Favorites / Clock / Timer / Sleep Timer / Auto off / Auto sleep
• Picture mode: 7 Modes (Intelligent Sensor / Vivid / Standard / Cinema/ Game / isf Expert 1 / isf Expert 2)
• ISFccc ready
• Dimensions: 50.6" W x 30.6" H x 1.6" D without stand, 50.6" W x 33.3" H x 13.3" D with stand
• Weight: 47.2 lbs. without stand, 56.2 lbs. with stand